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Email marketing is one of the most effective ways to communicate with customers and prospects, and a crucial part of any modern marketing strategy. However, with the increasing prevalence of spam filters and email blocking, it’s more important than ever to ensure your emails are delivered to your target audience’s inbox. One way to improve your email deliverability is by using a dedicated IP address to send your emails, rather than a shared IP address. In this article, we’ll explore the benefits of using a dedicated IP address for sending EDMs and how Glue Up customers can set it up.

What is a dedicated IP address?

A dedicated IP address is a unique IP address that is exclusively used by a single sender, in this case, you or your organization, to send email campaigns. In contrast, a shared IP address is used by multiple senders, which can potentially lead to reputation issues if one of the senders on the shared IP engages in spammy behavior.

Benefits of using a dedicated IP address for EDMs

Improved email deliverability

When you use a dedicated IP address, your email reputation is solely based on your sending practices, and not influenced by other senders on a shared IP address. This means you have more control over your email deliverability and can improve it by implementing best practices such as regularly cleaning your email list, segmenting your audience, and personalizing your emails.

Better sender reputation

A good sender reputation is critical for email deliverability. When you use a dedicated IP address, you have the opportunity to build a positive reputation by sending relevant and engaging content to your subscribers. This will result in better email engagement rates, which will further improve your reputation and increase the chances of your emails reaching your target audience’s inbox.

Increased security

When you use a dedicated IP address, you have complete control over your email sending environment, which increases your email security. 

Setting up a dedicated IP address for Glue Up customers

For Glue Up customers, setting up a dedicated IP address is a straightforward process. Simply contact your Customer Success Representative at Glue Up and provide your email domain. Our support team will then set up the dedicated IP address for you and provide instructions on how to configure your email sending settings to use the new IP address.

Note: Please note that a dedicated IP address is an add-on feature for Glue Up customers. If you’re interested in setting up a dedicated IP address for your email marketing campaigns, please contact a Glue Up sales representative to learn more.