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Campaign Report
Once you send a campaign, you can evaluate the efficiency of the campaign with a campaign report. You can track the number of emails opened, clicked, bounced, and ignored.
Campaigns – Campaigns – Sent
1. Overview statistics for the last 20 campaigns
2. Export statistics for all sent campaigns
3. Navigate inside the statistics report for more details
Opened
Shows the number of recipients who downloaded the pictures of the email campaign. Opening the email without downloading pictures does not account for Opened.
Clicked
Shows the number of recipients who clicked on any link in the email campaign.
Bounced
Shows the number of soft bounces or the first-time hard bounces.
A soft bounce is a temporary bounce. Reasons for a bounce are:
• The recipient’s server is overloaded
• The mailbox is full
• etc.
Email cannot be delivered to the current campaign. Soft-bounced emails will not necessarily bounce again and will most likely be delivered in the following campaigns.
A hard bounce is a permanent bounce. The reasons for this type of bounce are:
• The recipient’s server blocks the sender’s email address as untrusted
• The corporate email filtering policy blocks the content as non-work-related
• the most common reason is the email address is invalid
• etc.
Email cannot be delivered in the current or following campaigns.
Ignored
It shows the number of unsubscribed and the second time hard bounced.
Please review Email Bounces for more details on bounced reasons.