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Effectively communicating with your contacts, event attendees or members is one of the most important and useful aspects of the Glue Up platform. Our Campaigns Module is focused on giving you the tools to create great looking email campaigns quickly, but when people aren’t receiving your emails, it can be severely detrimental to your organization’s operations. The Glue Up platform uses several strategies to increase the deliverability of your campaigns, but there are a few ways to help this from the user (you) side, as well!
There are also a myriad of ways to improve your deliverability that you can control. A few resources are gathered here, to ensure you have updated information on how best to handle your campaigns. We are linking these articles to describe some specific strategies and actions that can be taken, but all of the articles contain further important information.
Deliverability in Three Parts (link)
Let’s start with the basics. What is email deliverability? This article from Hubspot’s blog has a litany of great information, but let’s focus on their explanation of what deliverability actually means. They break it down into three parts:
- Identification – Make sure your DNS records are properly set up.
- Reputation – Keep your sender reputation high so that emails will be successfully delivered regardless of an organization’s internet service provider (ISP).
- Content – Keep the content relevant to your audience, so they engage.
Your audience is sensitive to the amount of emails they receive – nowadays everyone’s inbox is brimming with messages. Take a moment to think about the timing and frequency of your emails. If you are sending too much, too often, you might run the risk of being blocked or marked as spam, which will drastically harm the deliverablity of your messages. This article from Sleeknote has a lot of good content, but their advice about not overdoing it is particularly useful.
There are quite a few ways to change the way your emails are delivered to make sure they reach their intended recipients, but sometimes it is the actual content of your email that can hurt your deliverability. SendGrid’s article on best practices to improve your email deliverability has a few suggestions. First, make sure your subject lines aren’t too “spammy”. Included in the article are a few examples, and a link to more information. In addition, the article mentions sending “email that people love”. The most deliverable email is one that has information relevant to the recipient!
Cleaning Up Your Email List
This one isn’t necessarily connected to an external article, but is instead a reminder that the Suppression List is a great tool to help keep your emails out of Junk/Spam folders. The Suppression List in Glue Up will show you email addresses that the system has stopped sending to, so you can have a better understanding of who has received your emails, and if they haven’t, why not. After addressing issues from your Bounced List, you can remove contacts to have the system try again.
As always, if you have any further questions about how to improve your Campaigns, reach out to our Customer Support team at support@glueup.com.